Ai'mou is a new way of knowing animals throw the representation of their personality on a story that it's translated into a space.
The idea is to transform the character of the animal into experience and knowledge. This project talks about all kinds of animals. That's why we needed it to behave like a "living form".
For the commutation of the experience we decided to invade on a friendly way the public space in order to introduce the animal that we are going to "talk" about (the bear in this example). That's why we made animations that are related to the narrative we use to create the experience.
AI'MOU. identity / branding / final degree project / team: Chunyao Fang
Ai'mou is a new way of knowing animals throw the representation of their personality on a story that it's translated into a space.
The idea is to transform the character of the animal into experience and knowledge. This project talks about all kinds of animals. That's why we needed it to behave like a "living form".
For the commutation of the experience we decided to invade on a friendly way the public space in order to introduce the animal that we are going to "talk" about (the bear in this example). That's why we made animations that are related to the narrative we use to create the experience.
AI'MOU. identity / branding / final degree project / team: Chunyao Fang